Marketing Insights for Today's Marketers and Publishers

August, 2008

·         Raising the IQ of Widget Marketing

·         W3i Sells Ringtone.com to Atrinsic

·         34% Increase in EPC... Tips to Improve Your Landing Pages

·         Some of Our Favorite Marketing Sites

Marketing Insights for Today's Marketers and Publishers

 

Raising the IQ of Widget Marketing

The allure of the web widget is simple and seductive - the power of technology connecting millions of users with a marketer's brand. Unfortunately, beneath the luster of massive scale widget marketing lies a costly truth some marketers aren't prepared to face: depleted budgets with no intelligent ROI because of costly distribution fees...
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W3i Sells Ringtone.com to Atrinsic

W3i, provider of integrated desktop and mobile marketing solutions, announced Tuesday the sale of Ringtone.com and its assets to New Motion, Inc., doing business as Atrinsic, a premier Internet media and mobile entertainment company...
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34% Increase in EPC... Tips to Improve Your Landing Pages

W3i Marketing Lab: The average conversion rate on a search, pay per click landing page is only 3.9% according to MarketingSherpa (MarketingSherpa's Landing Page Handbook). That's a lot of wasted money on clicks not generating any revenue! See how our first test resulted in a 34% increase in EPC (earning per click) and a 41% increase in downloads...
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Some of Our Favorite Marketing Sites

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W3i, owner of Freeze.com and My.Freeze.com, delivers proven, integrated desktop and mobile marketing solutions. With offers and services tested and optimized on over 15 million unique users each month, W3i can increase your revenue from digital content or provide a receptive consumer base for customized, targeted marketing programs.
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